About the Study
Influencers are on everyone's mind today, and they have become a very important marketing tool for many brands.Messages can be distributed globally within seconds, via blogs, YouTube channels, Instagram and Facebook profiles. Millions of followers – beyond just millennials - draw inspiration from it. Influencers have become an integral part of any marketing mix. But, what is actually going on in the mind of an influencer? How do they perceive their own value? What is important to them? How do they choose their brand partnerships?